The journal
Straight talk
about the web.
Some news, some thoughts, some industry latest on websites, search, e-commerce and the platform we built to make all three behave.
18 September 2026
A fresh look and a new home for Rainbow HR
Rainbow HR has moved to Expression, with a fresh new look and feel for its website across mobile and desktop.
18 September 2026
A new platform. The same commitment to your legacy website.
We now build with Expression, but our existing clients remain a priority. Updates, patches and support for your current website continue.
14 September 2026
Why we built our own platform instead of patching someone else's
Most business websites break because of the platform underneath them. After twenty years of patching, we built Expression instead.
07 September 2026
Search is changing. Good websites still win.
AI answers are rewriting how people find businesses. The fundamentals that get you found have barely moved.
27 August 2026
Mobile first is not a phase. It is the whole job.
Most of your visitors are on a phone, one-handed, in a hurry. Design for that and the desktop site looks after itself.